R A E N OPTICS CAMPAIGN 2011

Alex Knost, Alex Kopps, Kassia Meador, Nate Tyler and Ellis Ericson all spent a weekend together on a rustic coastal property (complete with yurt) a few weeks back; surfing, sluggin’ beers and campfire story-telling to put together an interesting little R A E N Optics campaign for the new year of ‘11.
Must say, the eyewear from R A E N is beautifully handcrafted and doesn’t really follow trends, moreso marching to the beat of their own high class drum. From their Flowers by A.K piece to their collaboration with fashion designer Alexandra Cassaniti, they’re the kind of frames you pick up, place delicately on your face then feel awash with an overwhelming desire to make purchase of the product - from the weight of the luxury acetate to the strength in those all important hinges; the quality is bankable.