the spruce conceptual: Archive

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R A E N Optics | Through the Eyes of Alex Kopps

Jan 27th

Jan 3rd

Kinda crushin’ http://www.ralphvaessen.com/

Dec 26th

Mike Piscitelli

http://mikepiscitelli.com/

Dec 21st

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No im not slow off the mark, i totally realise this has been out for over a week now, but shazam its rad…and Thom Pringle oozes a unique style that the youngsters are just craving for. He’s a little elusive too, making him all the more powerful (marketing wise) for a company such as Insight. The Australian brand’s new web-dealio is also quite buttery…and a solid...

Dec 15th

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R A E N OPTICS CAMPAIGN 2011

Alex Knost, Alex Kopps, Kassia Meador, Nate Tyler and Ellis Ericson all spent a weekend together on a rustic coastal property (complete with yurt) a few weeks back; surfing, sluggin’ beers and campfire story-telling to put together an interesting little R A E N Optics campaign for the new year of ‘11. Must say, the eyewear from R A E N is beautifully handcrafted and doesn’t...

Dec 7th

Nov 18th

Nov 16th

of blue | A photography book | By Alex Marks

I’ve seen first-hand the amount of work Alex has done for this project. Countless photos; many of which have never been seen before, have made the final edit. It really has been a labour of love and i wish him the very best with it, seeing as its the first time he has endured the difficult task of putting a book together. Although they’re limited in print run, it’s worth your...

Nov 15th

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So here’s the third and final installment of the A Day In The Life series, which i helped direct for the etnies brand over here in Australia. The idea behind this three part commercial was that i wanted to showcase two newer styles that the company had on offer for the 2010 Southern Hemisphere Summer. It was however, also designed to open peoples eyes that etnies not only makes shoes, but ...

Nov 14th

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Nov 14th

MEDITATIONS IN ATRAMENT

A lot of people have tattoos, not many are attractive to the eye though. Thomas Hooper is based in New York. A tattoo is for life, and New York is only a day away from Sydney. Do the math. Thomas Hooper

Oct 27th

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Oct 24th

J CREW'S NEW MADISON AVE, NYC DIGS

Feeling quite partial towards the J Crew label, as a result of numerous USA jaunts over the years has quite often left me with an empty wallet, after spending anywhere between three to four hours scouting around (with my head tilted, eyes wide open scanning floor to ceiling) in awe and anticipation of grabbing their latest nautical inspired garments and suiting. Well, they recently acquired an...

Oct 21st

LOAFERING IT

These just hit shelves around the nation. Thanks to Gravis, ive finally found something i really like from the skate genre of today’s footwear.

Oct 18th

SOUTH WEST TRADERS

I have an eternal psych for anything American Indian or cowboy influenced. Colourful rugs, Aztec patterned woven’s and ceramics and amazing sterling silver bracelets/bangles; which are belted and battered into shapes w. imprints that would make any artisan salivate. You can find all this and more at South West Traders retail location in Paddington, Sydney. Please note: Be cashed up. ...

Oct 14th

NEW DEUS BLOG IS MUCH BETTER THAN THEIR LAST

No really, it is. http://deuscustoms.tumblr.com/

Oct 14th

HAYDENSHAPES TAIL BAITS

With packaging that is one part Rat Sack and two parts prank toy (ala the Whoopee cushion), Haydenshapes Surfboards latest accessory offering (to a market strangely under-supplied in good looking two-piece traction pads) is quite the must have. Good ol’ Rad Dan has come up with yet another quirky idea in art direction. Haydenshapes.com

Oct 13th

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NO AGE - EVERYTHING IN BETWEEN

Loving this new album by punk duo NO AGE, thanks to Subpop Records you can stream it and listen to their new gritty delight, before you make the purchase. And you should purchase it.

Oct 13th

ELEANOR GROSCH

…has a new blog

Oct 12th

MARK ALSWEILER

New Zealand born and now residing in Sydney, Mark Alsweiler creates some beautiful folk inspired work.

Oct 12th

ah, gimme a break...

…im trying to damn-well save money. To keep up to date with the Apolis guys’ expedition to Vietnam journal (yes, that’s right…for product testing their latest collection); click here - cant do it much better than this.

Oct 11th

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Welcome to Part 2 of etnies | A Day In The Life featuring Ellis Ericson.

Oct 4th

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Here’s part one of a three part look-book series for etnies, which i creatively directed. The clever yet oh-so eloquent gents over at Grant and George produced it beautifully from my first, hazy idea some months back… I’m also quite amused by the idea of Ellis Ericson having to paddle out for several takes wearing a long-john in the middle of Winter (July in Sydney), to give...

Sep 15th

Patagonia Surf 2010

Patagonia has dropped their surf catalogue for 2010. It’s brimming with barrels, beards and environmental consciousness. Published online to save the trees from being lopped, look over it here.

Sep 15th

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SWEATY FEET?

Now i need to protest my absolute hatred for those things called Crocs. Like absolute fucking hatred. My seven year old was once dropped off to me (by his mother) dressed in those damn ugly things (again, by his mother)…so i proceeded to heckle him for the next 24 hours to the point that he nearly cried, then he yelled at his mum for dressing him ‘like a chef’ when she came to...

Aug 8th

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I hold in one hand, the words; simplicity, authenticity, quality. In my other, i hold the company name; Patagonia. Thankyou Cyrus for sending me this. Hats off brother.

Jul 11th

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TYLER MANSON …has a new film that he’s directed, coming out on August 5th; featuring Keith Malloy, shaper Chris Christenson, Tyler Warren and musician G. Love. Each of ‘em mud-bashing and sand-schralping, then washing it off at the end of the day on a Mexico/Baja road trip.

Jul 7th

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Capt. Fin Co. new film. Looks fun.

Jun 24th

May 25th

DRINK AND SLIDE

Mates; funny how you meet ‘em. One day you’re the new kid in town, kicking solo in the sandpit, talking to your imaginary friends (Fred and Barney) - scratching the nits out of your scalp with your Tech Deck/marbles/toy soldiers firmly in your grip. No friends, not a care in the world and not knowing any better either. The next minute…BANG!!! You’re terrorizing the...

May 12th

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TEMPLE Another beautiful example of a company using repurposed materials to give life to a new product. WWII Military wool, canvas, backpacks and parachutes? You betcha. hunt, scour, drool, purchase here: http://templebags.com/blog/?page_id=630

May 9th

Apr 20th

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this just in from Cyrus Sutton: ‘Starting tonight at midnight Korduroy is showing the audience’s 5 favorite short films from Sacred Craft. They will only be up for 24 hours. 4 of the 5 films were made specifically for this event and none of them have ever been seen publicly on the web. Richard Kenvin’s got an amazing short about riding blocks of foam, Tyler Manson’s got...

Apr 15th

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Maine looks nice for the Summer.

Apr 15th

SUBCULTURE BEAUTY

http://www.kylelightner.com

Apr 14th

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My friend Jay Peake is gallavanting around the globe right now, he runs a nice photo blog too. I pinched this from it. The Mattson 2 played a show at the Eames office at Santa Monica March 11th. Such a good vibe checking out their new work (Mattson 2 & Eames).

Mar 24th

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Mar 22nd

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WELCOME RIVERS

I had the pleasure of meeting US nomad/surfer; Warren Smith the other day. He’s drifting between water playgrounds and watering holes in & around Sydney at the moment…basing himself here for possibly the next month. Cant blame him. Warren and his buddy Grady Archbold share a blog, called Welcome Rivers. They make and sell some nice things on there. This is one of my favourites. ...

Mar 21st

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I visited Portland, Oregon a few years back just for a couple days. Met a girl, drank some local beer and ate a bunch of donuts. It was a good weekend.

Mar 15th

WARBY PARKER

Ya know how we all like to try before we buy? Its only natural, right? Well these guys will send you 5 sample pairs of their frames at no charge - and once you decide which pair you like, you send all the samples back (still no charge), and theyll return your chosen pair to you with prescription lenses installed. All for around 95 smackaroons. Makes me wonder why more companies cant get their...

Mar 6th

MITCH LYNE

Dont call Mitch Lyne an ‘Art Fag’ because its not very nice. And even if he is an ‘Art Fag’ he’s still a lot cooler than you. Art Faggotry here: http://mitchlyne.tumblr.com/

Feb 22nd

MMMM...WOOD.

http://versaudio.com/

Feb 16th

MATT FURIE

San Francisco resident and RVCA artist; Matt Furie draws some great stuff. Also, an interesting interview from last year on Fecalface.com

Feb 11th

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SATURDAYS SURF NYC + Alex Knost Suits

Saturdays Surf NYC is a classy little blog number featuring water-riding photos taken around New York, along with an abundance of info on all other shenanigans which happen around that eclectic and electric city. The blog is also run via a store of the same name, and minimal clean artwork on surf shop tees isnt something you see every day either. They’ve featured a little hit on who is...

Feb 9th

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Jan 24th